10 Kilo

Achmea health centers - Be summer ready and lose 10 kilo. Ordinary people photographed posing in the cold wearing their bathing suit. Initially it was planned to shoot the models in the studio making a montage with the street shot. But later on it was decided to shoot the real thing. For the agency “real” was a big deal in this campaign. So I was careful to (almost) keeping it real ;-)