![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/241e4e5a-f8f4-4bbf-94a0-17dd02652abd_rw_1920.jpg?h=bf6c824b6e4afb7b4bdf0a6545356218)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/26bd9448-606c-4af1-83a4-addd4b6dd64d_rw_1200.jpg?h=a6f3f3c14dfa9661086581a2a30af1d3)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/89b2677b-e8d6-4545-b461-1f136e0a3f45_rw_1920.jpg?h=bdafb2ce1aa75fa36edcc0822e82b9b8)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/a892a091-e6c0-4b57-8eaf-47c6ddd17b76_rw_1920.jpg?h=9d2fa0e7927772b34669de9b8338c543)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/b5c01eaf-81a0-4f96-b6af-5f6549ef4ffc_rw_1200.jpg?h=88aea34f5df341a155862f3ff6dc21f1)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/bb1cd775-1045-4e08-bb69-1946c0ed2101_rw_1920.jpg?h=9b0902f73191eb83a0b3ceb444a39827)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/9b3939a6-4677-40d0-85f7-dba61e458059_rw_1920.jpg?h=20b2ec690acd7b66b302cef74fb6164e)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/9dbf5bd6-7b69-4f74-956c-5a6455f4fff8_rw_1200.jpg?h=e7880b537b471a06bedabdd1a8283463)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/1b0412bd-6c95-4746-ac56-be656946e7c6_rw_1920.jpg?h=718f47b8fcb996b4d1bef85d8b8a7ef4)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/d988fc07-257f-4725-bd30-e173bfb7340e_rw_1920.jpg?h=c73674c5d9165cb09fbaf4b25760491c)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/4a5ae8c0-4e59-432e-b11e-05aad743a3ab_rw_1200.jpg?h=4ab47f5d6d57fbc652d375e3044a6a2b)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/acd48080-9a09-4e7c-84bd-6d5e3651d285_rw_1920.jpg?h=8a413c065991456b9a1c51b3481451aa)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/db41d129-4618-4e89-9b0e-3f2aaba9c1be_rw_1200.jpg?h=fbe19c2ca142f55e432bc5e763758d3d)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/f4b765a2-033b-4a3d-8907-dc732be11149_rw_1200.jpg?h=7d449b1caccfeaeed054e07e035af221)
![](https://cdn.myportfolio.com/c58bd56ec1ae88a3896b3f0001e7578a/b685affb-8a2c-4aa5-8ab3-6ab31c17c7b1_rw_1920.jpg?h=0293d8be63be4bf5aa1b356865d3cc28)
client: Albert Heijn / agency: AH Studio
art direction: Sophie Pieters & Sjoerd Rijsdijk / copywriting: Larissa Hendriks & Maarten van Kempen
photography: Sigurd Kranendonk & stock / post-production: Jan Daniel Wolters
This campaign is specially made for the AH store at the Museumplein in Amsterdam (the place with the Van Gogh Museum, Stedelijk and Rijksmuseum). Modern-day products are replacing the original products or a mouse becomes a typical AH hamster. A fun and challenging project!