client: Albert Heijn / agency: AH Studio
art direction: Sophie Pieters & Sjoerd Rijsdijk / copywriting: Larissa Hendriks & Maarten van Kempen
photography: Sigurd Kranendonk & stock / post-production: Jan Daniel Wolters
This campaign is specially made for the AH store at the Museumplein in Amsterdam (the place with the Van Gogh Museum, Stedelijk and Rijksmuseum). Modern-day products are replacing the original products or a mouse becomes a typical AH hamster. A fun and challenging project!