Gum in your hair. It's happened to many children. And most of the time their mum has to cut it out. Now Sportlife introduces an even bigger gum. And when that's cut out, they walk around with a big chunk out of their hair. As we see in these school portraits.
client: Sportlife / agency: UbachsWisbrunJWT / art direction: John de Vries /
photographer: Mitch Jenkins & Alex Ten Napel / post-production: Jan Daniel Wolters